AI & Search
Author
Amanda Lauren
Founder of Fetch & Found Digital and editor of Paw Prints News
Amanda Lauren helps veterinary practices get found, trusted and booked by the pet owners in their community. Her background is in growth marketing for appointment-based healthcare practices, where she learned that a strong local presence is built on three things working together, which are a website that earns trust, search visibility that puts the practice in front of people at the moment they need it, and a clear path from first click to booked visit.
She leads with data. Amanda’s habit is to find what is working early, understand why, and repeat it wherever it fits, so every recommendation she makes to a practice is grounded in real performance. She pays just as much attention to what happens after someone lands on the site, because traffic that never turns into appointments is not a result.
Amanda is also an early adopter of AI in marketing. She uses it in her own work every day and has built custom tools that turn client conversations into strategy and creative for each client, and she brings that same practical approach to helping practices use AI to save time and show up in the places pet owners are now searching, including AI-generated answers.
Read Amanda’s work
Amanda writes Paw Prints News, the Fetch & Found briefing for independent veterinary practices, covering websites, local search, AI search and practice growth. To talk with Amanda about your practice, visit the contact page.



